Inside the Box: A Proven System of Creativity for Breakthrough Results

Inside the Box: A Proven System of Creativity for Breakthrough Results

“The ‘inside-the-box approach’ can reveal key opportunities for innovation that are hiding in plain sight” (Daniel H. Pink, author of <I>Drive</I>).<BR><BR>The traditional attitude toward creativity in the American business world is to “think outside the box”—to brainstorm without restraint in hopes of coming up with a breakthrough idea, often in moments of crisis. Sometimes it works, but it’s a problem-specific solution that does nothing to engender creative thinking more generally. <I>Inside the Box</I> demonstrates Systematic Inventive Thinking (SIT), which systemizes creativity as part of the corporate culture. This counterintuitive and powerfully effective approach to creativity requires thinking <I>inside</I> the box, working in one’s familiar world to create new ideas independent of specific problems. SIT’s techniques and principles have instilled creative thinking into such companies as Procter & Gamble, Johnson & Johnson, and other industry leaders.<I> Inside the Box </I>shows how corporations have successfully used SIT in business settings as diverse as medicine, technology, new product development, and food packaging.<BR> <BR>Dozens of books discuss how to make creative thinking part of a corporate culture, but none takes the innovative and unconventional approach of <I>Inside the Box. </I>With “inside the box” thinking, companies of any size can become sufficiently creative to solve problems even before they develop and to innovate on an ongoing basis. It’s a system that works!<BR> <BR>“Boyd and Goldenberg explain the basic building blocks for creativity and by doing so help all of us better express our potential” (Dan Ariely, author of <I>Predictably Irrational</I>).