How Companies Win: Profiting from Demand-Driven Business Models No Matter What Business You’re In – New Customers and Profits in Contracting Markets

How Companies Win: Profiting from Demand-Driven Business Models No Matter What Business You’re In – New Customers and Profits in Contracting Markets

<p>In a world of contracting markets and diminished consumer demand, The Cambridge Group founder Rick Kash and Nielsen Company CEO David Calhoun show companies how to find new customers and bigger profits. <em>How Companies Win</em> makes The Cambridge Group’s proprietary demand model—a strategy which multi-million dollar corporations pay premium rates to access—available to the general public for the first time. Taking the reigns from Larry Bossidy’s <em>Execution</em>, W. Chan Kim and Renée Mauborgne’s <em>Blue Ocean Strategy</em>, and Kash’s own <em>The New Law of Demand and Supply</em>, this is a must-have for succeeding in business in the twenty-first century. </p>