The Inside Advantage (PB): The Strategy that Unlocks the Hidden Growth in Your Business

The Inside Advantage (PB): The Strategy that Unlocks the Hidden Growth in Your Business

<p><b>Be the Driving Force Behind Your Company's Growth</b></p> <p>Robert H. Bloom has discovered that every enterprise has at least one strategic asset-one existing strength-that can form the foundation for future growth. He calls this an Inside Advantage. This strength usually lies unrecognized in an activity the business is currently performing or in a concept or an idea that the business already owns. Finding this hidden potential and becoming well known for it will grow the business.</p> <p>This strategy reflects Bloom's 45 years of experience in growing businesses and brands of every size and type, including famous companies such as Southwest Airlines, T-Mobile, T.G.I. Friday's, Zales, Nestlé, and L'Oréal, as well as not-so-famous B2B firms, not-for-profit organizations, and start-ups.</p> <p>Now, through his Growth Discovery Process, he is making his strategy available to all people who know their craft but don't know how to craft a growth strategy.</p> <p>Bloom's process is a plain-language path of discovery with only four steps. Whether you are a business leader, a manager, or an entrepreneur, this Growth Discovery Process will enable you to gain a profound insight into the core values of your enterprise. It will guide you to a clear understanding of who your customers are and what your special offerings to those customers should be. Finally, the process will stimulate a host of ideas-what Bloom calls Imaginative Acts-for highlighting your Inside Advantage and making it well known to current and prospective customers.</p> <p>Doing what you're good at and doing it better than anyone else will create growth. <i>The Inside Advantage</i> will help you capture that magic moment when customers will select your product or service over those of your competitors.</p>