Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads
Ogilvy on Advertising
—
101 Contrarian Ideas About Advertising
The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells
Copywriter's Crib Sheet - 40 Proven and Tested Copywriting Secrets You can use in Your Ads Today and See Results in Your Bank Account Tomorrow