Ogilvy on Advertising
Product Description
Ogilvy on Advertising
<b>A candid and indispensable primer on all aspects of advertising from the man <i>Time </i>has called "the most sought after wizard in the business."<br /><br /> </b>Told with brutal candor and prodigal generosity, David Ogilvy reveals:<br /><br />• How to get a job in advertising<br />• How to choose an agency for your product<br />• The secrets behind advertising that <i>works</i><br />• How to write successful copy—and get people to read it<br />• Eighteen miracles of research<br />• What advertising can do for charities<br /><br /> And much, much more.
Technical Specifications
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