HBR Guide to Building Your Business Case (HBR Guide Series)

HBR Guide to Building Your Business Case (HBR Guide Series)

<DIV><STRONG>Get your idea off the ground.</STRONG><BR><BR>You’ve got a great idea that will increase revenue or boost productivity—but how do you get the buy-in you need to make it happen? By building a business case that clearly shows your idea’s value. That’s not always easy: Maybe you’re not sure what kind of data your stakeholders will trust. Or perhaps you’re intimidated by number crunching.<BR><BR>The <STRONG><EM>HBR Guide to Building Your Business Case</EM></STRONG>, written by project management expert Raymond Sheen, gives you the guidance and tools you need to make a strong case. You’ll learn how to:<BR><BR>•Spell out the business need for your idea<BR>•Align your case with strategic goals<BR>•Build the right team to shape and test your idea<BR>•Calculate the return on investment<BR>•Analyze risks and opportunities<BR>•Present your case to stakeholders<BR></DIV>