Green Graphic Design
<div>Can a graphic designer be a catalyst for positive change? <I>Green Graphic Design</I> reframes the way designers can think about the work they create, while remaining focused on cost constraints and corporate identity. Simple, eco-innovative changes are demonstrated in all phases of the design process, including:<BR><BR>· Picking projects<BR> · Strategizing with clients<br>· Choosing materials for manufacture and shipping<br>· Understanding users<br>· Picking ink and paper for printing<br>· Binding <br>· Packing final products<br>· Building strong brands <br>· Working with clients to foster transparency and corporate social responsibility<BR><BR>Fully illustrated and packed with case studies of green design implementation, this reference guide more than inspires; a "sustainability scorecard" and a complete glossary of key terms and resources ensure that anyone in the design field can implement practical green solutions. <I>Green Graphic Design</I> is an indispensable resource for graphic designers ready to look to the future of their business and the environment.</div>