Designing Sustainable Packaging

Designing Sustainable Packaging

This is a practical book on creating packaging prototypes that reflect sustainable and ecologically sound principles.<br><br>It challenges the next generation of graphic designers to re-envision packaging design as a less environmentally destructive practice than it presently is, and examines an array of techniques and methodologies for creating innovative and sustainable packaging designs, from first concept to final production.<br><br>The book is organized into two distinct sections embracing first the theory, including many case studies, and then the practice of eco-friendly packaging design. <br><br>In the first part of the book, after introducing the student to the background of packaging design and its purpose, the author focuses on issues of sustainability. Through a series of case studies and interviews he looks at some of the companies that are leading the way in sustainable packaging.<br><br>The second part of the book provides practical information on creating eco-friendly packaging and follows various projects through, step by step.