Gamification by Design: Implementing Game Mechanics in Web and Mobile Apps

Gamification by Design: Implementing Game Mechanics in Web and Mobile Apps

<div><p>What do Foursquare, Zynga, Nike+, and Groupon have in common? These and many other brands use gamification to deliver a sticky, viral, and engaging experience to their customers. This book provides the design strategy and tactics you need to integrate game mechanics into any kind of consumer-facing website or mobile app. Learn how to use core game concepts, design patterns, and meaningful code samples to a create fun and captivating social environment.</p><p>Whether you're an executive, developer, producer, or product specialist, <i>Gamification by Design</i> will show you how game mechanics can help you build customer loyalty.</p><ul><li>Discover the motivational framework game designers use to segment and engage consumers</li><li>Understand core game mechanics such as points, badges, levels, challenges, and leaderboards</li><li>Engage your consumers with reward structures, positive reinforcement, and feedback loops</li><li>Combine game mechanics with social interaction for activities such as collecting, gifting, heroism, and status</li><li>Dive into case studies on Nike and Yahoo!, and analyze interactions at Google, Facebook, and Zynga</li><li>Get the architecture and code to gamify a basic consumer site, and learn how to use mainstream gamification APIs from Badgeville</li></ul><p>"Turning applications into games is a huge trend. This book does a great job of identifying the core lasting principals you need to inspire your users to visit again and again."<br/>€"Adam Loving<br/>Freelance Social Game Developer and founder of Twibes Twitter Groups</p></div>