Field Guide for the Experience Economy

Field Guide for the Experience Economy

From B. Joseph Pine II and James H. Gilmore, authors of <i>The Experience Economy</i>, comes the <i>Field Guide for the Experience Economy</i>. <BR><BR> A hands-on resource designed to provide real-world learning, the <i>Field Guide</i> contains key models and exercises for evaluating and extracting best principles from experiences throughout the Experience Economy including:<BR><BR> • 3S Model of Customer Relationships<BR> • Assessing the "Sweet Spot" for Experiences<BR> • Deciphering the Drama of Business Experiences<BR> • G-way: Secondary Factors<BR> • "Ing" the Thing<BR> • Performing a Sensory Assessment<BR> • Progression of Economic Value<BR> • Real/Fake Matrix of Authenticity<BR> • Taking Note of the Notable<BR> • T-H-E-M-E Model<BR><BR> Geared for a wide variety of uses - from group learning and executive education, to university classes, employee training and even leading your own Learning Excursions - this pocket-sized reference packs powerful lessons in a compact package. <BR><BR> The <i>Field Guide</i> is an ideal tool to encourage learning and creative exploration among your co-workers, colleagues, clients, and throughout your entire organization.