Essentials of Strategic Management: The Quest for Competitive Advantage

Essentials of Strategic Management: The Quest for Competitive Advantage

<SPAN style='FONT-SIZE: 9pt; FONT-FAMILY: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman"; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA'><STRONG><EM>Essentials of Strategic Management</EM></STRONG></SPAN><SPAN style='FONT-SIZE: 9pt; FONT-FAMILY: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman"; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA'> presents a conceptually strong treatment of strategic management principles and analytic approaches that features straight-to-the-point discussions, timely examples, and a writing style that captures the interest of students. The <SPAN style="COLOR: black">standout features of this fifth edition of <I>Essentials of Strategic Management </I>are its concisely written and robust coverage of strategic management con­cepts and its compelling collection of cases. The text presents a conceptually strong treatment of strategic management principles and analytic approaches that features straight-to-the-point discussions, timely examples, and a writing style that captures the interest of students.</SPAN></SPAN><SPAN style='FONT-SIZE: 9pt; FONT-FAMILY: "Times New Roman","serif"; COLOR: black; mso-fareast-font-family: "Times New Roman"; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA; mso-bidi-font-family: "STIX MathJax Main"'> </SPAN><SPAN style='FONT-SIZE: 9pt; FONT-FAMILY: "Arial","sans-serif"; COLOR: black; mso-fareast-font-family: "Times New Roman"; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA'>The fundamental character of the fifth edition<I> </I>is very much in step with the best academic thinking and contemporary management practice. The chapter content continues to be solidly mainstream and balanced, mirroring <I>both </I>the penetrating insight of academic thought and the pragmatism of real-world strategic management.</SPAN>