Design Thinking Methodology Book

Design Thinking Methodology Book

This book explains design thinking methodology that is applied by high-performing enterprises, start-ups and organizations in developing innovative <br>  <ul><li> products; </li> <li> technologies; </li> <li> services;</li> <li> business models;</li> <li> marketing ideas; </li> <li> processes;</li> <li> spaces; and</li> <li> solutions for diverse business, social, and everyday challenges.</li> </ul><br>  It includes easily applicable design thinking techniques, such as <br> <ul> <li> HMW questions,</li> <li> personas,</li> <li> mind mapping,</li> <li> empathy mapping,</li> <li> affinity diagram, </li> <li> value-proposition canvas,</li> <li> storyboard,</li> <li> cause-and-effect diagram, </li> <li> brainstorming,</li> <li> brain dumps,</li> <li> reverse brainstorming,</li> <li> benchmarking,</li> <li> journey map, and</li> <li>prototyping.</li> </ul><br>  A real-life case study is used to introduce design thinking methodology and techniques in a more practical way to a broad range of practitioners, including <br> <ul> <li> project managers and IT specialists,</li> <li> innovation teams,</li> <li> marketing professionals and brand managers,</li> <li> product managers,</li> <li> designers,</li> <li> consultants,</li> <li> strategic planning experts,</li> <li> C-level executives, and architects. </li> </ul><br>  The book explains how artful thinking perspectives can be applied to enhance design thinking skills, such as <br> <ul> <li> creativity,</li> <li> thinking out of the box,</li> <li> empathy,</li> <li> visual thinking,</li> <li> observation,</li> <li> asking the right questions, and</li> <li> pattern recognition. </li> </ul><br>  It also describes how to apply design thinking and lean and agile methodologies together.