Consumer Behavior: An Applied Approach
Book by HANNA NESSIM, WOZNIAK RICHARD
Critical Thinking in Consumer Behavior: Cases and Experiential Exercises (2nd Edition)
How to Win Friends and Influence People in the Digital Age
Selling: Building Partnerships
Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant