Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
- Used Book in Good Condition
Written by the business world's new gurus, <em>Blue Ocean Strategy</em> continues to challenge everything you thought you knew about competing in today's crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating 'blue oceans': untapped new market spaces ripe from growth. And the business world has caught on - companies around the world are skipping the bloody red oceans of rivals and creating their very own blue oceans. With over one million copies sold world wide, <em>Blue Ocean Strategy</em> is quickly reaching "must read" status among smart business readers. Have you caught the wave?
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