Communication Research Methods

Communication Research Methods

Effective argumentation is at the very heart of communication and a key component to understanding and conducting communication research. Using clear language, concrete examples, and the Toulmin model of claim-data-warrants, <em>Communication Research Methods</em> introduces students to multiple ways of knowing, helps them think critically about communication, and provides them with the tools they need to explore the often murky depths of communication research. <br><br>Ideal for research methods courses covering multiple methodologies, this is the <em>only</em> text that uses a <strong>research-as-argument approach</strong> to help students become not only more effective researchers, but more insightful consumers of research.<br>