Basic Marketing Research: Using Microsoft Excel Data Analysis, 3rd Edition

Basic Marketing Research: Using Microsoft Excel Data Analysis, 3rd Edition

<P style="MARGIN: 0px">A concise presentation of marketing research fundamentals.</P> <P style="MARGIN: 0px"> </P> <P style="MARGIN: 0px"> <I>Basic Marketing Research</I> uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. This text also provides readers with resources they can use in their careers. </P> <P style="MARGIN: 0px"> </P> <P style="MARGIN: 0px">The ISBN above is just for the standalone book,  if you want the book/IBM SPSS 18.0 Integrated Student Version you shoud order the ISBN listed below.</P> <P style="MARGIN: 0px"> </P> <P style="MARGIN: 0px">0132490633 / 9780132490634 Basic Marketing Research with Excel & IBM SPSS 18.0 Integrated Student Version Package </P> <P style="MARGIN: 0px">Package consists of </P> <P style="MARGIN: 0px">0132151715 / 9780132151719 IBM SPSS 18.0 Integrated Student Version </P> <P style="MARGIN: 0px">0135078229 / 9780135078228 Basic Marketing Research with Excel</P> <P style="MARGIN: 0px"> <P style="MARGIN: 0px"> </P> <P style="MARGIN: 0px">. </P> <P style="MARGIN: 0px"> </P>