Selling Today: Partnering to Create Value (13th Edition)

Selling Today: Partnering to Create Value (13th Edition)

<i> <b> For courses in Sales and Personal Selling. </b> </i> <p style="margin:0px;"> </p> <p style="margin:0px;"> <br> </p> <p style="margin:0px;">Extensive, real-world applications, carefully integrated with current personal selling concepts.</p> <p style="margin:0px;"> <b> <i>¿</i> </b> </p> <p style="margin:0px;"> <b> <i>Selling Today: Partnering to Create Value</i> </b> helps students understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of €œlearn by doing€ materials available in any personal selling text, Manning/Ahearne/Reece offers instructors a variety of teaching tools to strengthen the learning process. As the developed nations of the world transition from a production focus to a sales-and-service focus, this cutting-edge new edition prepares students to succeed as members of a new generation of businesspeople.</p> <p style="margin:0px;">¿</p> <p style="margin:0px;">MyMarketingLab for <i>Selling Today</i> is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams€"resulting in better performance in the course€"and provides educators a dynamic set of tools for gauging individual and class progress. </p> <p style="margin:0px;"> <b>¿</b> </p> <p style="margin:0px;">This program will provide a better teaching and learning experience€"for you and your students. Here€s how: <br> </p> <p style="margin:0px;"> </p> <ul> <li> <b>Improve Results with MyMarketingLab: </b>MyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning.</li> <li> <b>Help Students Apply Concepts:</b> The Reality Selling Today Videos€"which feature eleven role-play scenarios€"allow students to assume the role of a salesperson in selling scenarios that are relevant in today€s competitive environment.</li> <li> <b>Encourage Critical Thinking</b>: Participation in an exciting business entitled <i>Gra Issues</i> provides students with an introduction to a range of real-life ethical dilemmas, and it stimulates in-depth thinking about the ethical consequences of their decisions and actions.</li> <li> <b>Keep Your Course Current and Relevant:</b> A highly interactive simulated website has been added to this edition. </li> </ul> <p style="margin:0px;"> <b>Note: </b>You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase <i>both</i> the physical text and MyMarketingLab search for ISBN-10: 0133763501/ISBN-13: 9780133763508. That package includes ISBN-10: 0133543382/ISBN-13: 9780133543384 and ISBN-10: 0133766608/ISBN-13: 9780133766608. </p> <p style="margin:0px;">¿</p> <p style="margin:0px;">MyMarketingLab is not a self-paced technology and should only be purchased when required by an instructor.</p>