Applying Communication Theory for Professional Life: A Practical Introduction

Applying Communication Theory for Professional Life: A Practical Introduction

<p><strong><em><span>Updated Edition of Bestseller!</span></em></strong></p> <p><strong><span>Applying Communication Theory for Professional Life</span></strong><span>,<strong> </strong>by Marianne Dainton and Elaine D. Zelley is the first communication theory textbook to provide practical material for career-oriented readers. Featuring new case studies, updated examples, and the latest research, the <strong>Fourth Edition</strong> of this bestseller introduces communication theory in a way that helps you understand its importance to careers in communication and business. Real-world case studies within each chapter are designed to illustrate the application of theory in a variety of professional settings.</span></p> <p><strong><span>New to the Fourth Edition </span></strong></p> <ul style="margin-top: 0in; list-style-type: disc;"> <li><strong><span>All case studies now include specific questions about ethical issues</span></strong><span> associated with the narrative of the case and how knowledge of theory can help you negotiate these ethical dilemmas. </span></li> <li><strong><span>The simulated "Education as Entertainment Theory" includes apps and other new media forms</span></strong><span> of educational content, keeping you up-to-date with the latest technology. </span></li> <li><strong><span>Four new case studies</span></strong><span> have been added to show you how the theories are tied to recent events. The cases are titled: </span></li> </ul> <p style="margin-left: 1.25in;"><span>1.     </span><span>"You’re Fired" </span></p> <p style="margin-left: 1.25in;"><span>2.     </span><span>"Bad Move" </span></p> <p style="margin-left: 1.25in;"><span>3.     </span><span>"Million Dollar Manipulation"</span></p> <p style="margin-left: 1.25in;"><span>4.     </span><span>"The (New) Media Culture Wars" </span></p> <ul style="margin-top: 0in; list-style-type: disc;"> <li><strong><span>New research and scholarship for all theories</span></strong><span> can be found in the "Chapter Summaries" and "Research Applications" of each chapter. </span></li> <li><strong><span>Numerous political examples have been added</span></strong><span> to reflect the increasingly divergent political rhetoric in the United States.</span></li> </ul>