Advertising Media Planning: A Brand Management Approach
Product Description
Advertising Media Planning: A Brand Management Approach
- Used Book in Good Condition
Media decisions are made every day by agency media personnel and by brand management on the client side. This work offers guidance for those who practice media planning on a daily basis as well as those who must ultimately approve those strategic media decisions.
Technical Specifications
You might also like
Advertising Management
Cases in Advertising Management
Advertising Media Workbook and Sourcebook
Advertising Research: Theory & Practice (2nd Edition)
The Psychology of Advertising
Strategic Marketing Problems: Cases and Comments (12th Edition)
The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Routledge Communication Series)
Economics for Managers (3rd Edition)
Managerial Accounting for Managers