Strategic Marketing Problems: Cases and Comments

Strategic Marketing Problems: Cases and Comments

<b> </b> <i>Strategic Marketing Problems: Cases and Comments </i>balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they€ve learned. <br> <br> <b> </b> Foundations of Strategic Marketing Management; Financial Aspects of Marketing Management; Marketing Decision Making and Case Analysis; Opportunity Analysis and Market Targeting; Product and Service Strategy and Management; Integrated Marketing Communications Strategy and Management; Marketing Channel Strategy and Management; Pricing Strategy and Management; Marketing Strategy Reformulation:  The Control Process; Global Marketing Strategy<br> <b> <br>MARKET</b>: Relevant information and case studies for marketing executives and professionals.<br> <br>