Ion Permanent Creme Hair Color 10V Lightest Cool Blonde, Vegan, Cruelty Free, PPD Free, 100% Gray Coverage, Long Lasting, Fade Resistant Color, 2.05 oz
- Extensive shade range with beautiful brunettes, believable blondes, high lift blondes, richest reds and intense reds
- 100% gray coverage
- Ionic wheat germ protein, nourishing botanical extracts and low ammonia
- Vegan and cruelty free (not tested on animals)
- State-of-the-art European formula for long-lasting, fade-resistant color
Ion Color Brilliance Permanent Creme Hair Color utilizes pure ionic micro pigments for deeper, more intense color.