Ion Permanent Creme Hair Color 5A Light Ash Brown, Vegan, Cruelty Free, PPD Free, 100% Gray Coverage, Long Lasting, Fade Resistant Color, 2.05 oz

Ion Permanent Creme Hair Color 5A Light Ash Brown, Vegan, Cruelty Free, PPD Free, 100% Gray Coverage, Long Lasting, Fade Resistant Color, 2.05 oz

• Extensive shade range with beautiful brunettes, believable blondes, high lift blondes, richest reds and intense reds
• 100% gray coverage
• Ionic wheat germ protein, nourishing botanical extracts and low ammonia
• Vegan and cruelty free (not tested on animals)
• State-of-the-art European formula for long-lasting, fade-resistant color

ion Color Brilliance Permanent Creme Hair Color has a palette of luxurious shades. The advanced ionic technology utilizes pure ionic micro pigments for deeper, more intense color deposit. Ion Color Brilliance penetrates the cuticle layer of the hair and lodges in the cortex, ensuring 100% flawless gray coverage.  ion Hair Color’s superior quality, proprietary blends are formulated in Italy by our expert team of chemists to deliver unparalleled results. ion's unique system combines the finest quality natural and exotic ingredients with powerful high-tech compounds to achieve exquisite, brilliant color with superior gray coverage. ion Hair Color science relies on the power of micro-pigmentation— ion's microscopic pigment molecules oxidize slower, allowing them to penetrate deep into the cortex of each hair strand for long-lasting, fade-resistant color.  These formulas are PPD-free and enriched with Hyaluronic Acid, Argan Oil, Pequi Oil, and botanicals to nourish and strengthen hair from within. Not to mention, ion Hair Color is gentle on hair, containing up to 38% less ammonia than the leading professional brands on the market. Unlock your hair’s true potential with Ion’s cutting-edge, salon-quality color science and bring home vibrancy like never before.