Your First Kickstarter Campaign: Step by Step Guide to Launching a Successful Crowdfunding Project

Your First Kickstarter Campaign: Step by Step Guide to Launching a Successful Crowdfunding Project

<h2>63% of Kickstarter campaigns fail. Do this one thing, and you’ll be among the 37% who succeed.</h2><p><br></p><p>The one thing is <em>pre-launch</em>. Ask any crowdfunding creator, and they will confirm that it is the key to success.</p><p>You will learn how to prepare for your first crowdfunding campaign and do pre-launch with a minimal budget by using personal efforts and delegating some work to others. </p><p>This book is for Kickstarter newbies and first-time creators. It will teach and show you how to collect potential backers early, in advance, and how to plan a Kickstarter campaign from start to finish with the aim of ensuring that you get fully funded. </p><p>You will understand the basics of crowdfunding, the main difference between the two most popular reward-based crowdfunding platforms: Kickstarter and Indiegogo, how to turn your idea, passion or skill into a product and how to evaluate if there’s a market demand for it.</p><p>The core part of this book is about preparation for the crowdfunding campaign:</p><ul><li><p>How to set crowdfunding goals and why it is important to set a low goal</p></li><li><p>How to analyze similar campaigns </p></li><li><p>How to define your target audience</p></li><li><p>How to gather your crowd using free methods</p></li><li><p>How to create a landing page that turns visitors into subscribers</p></li><li><p>What are the best tools to build landing pages</p></li><li><p>How to integrate your landing page with your mailing list</p></li><li><p>How to “warm-up” leads with automated email sequence</p></li><li><p>How to engage your audience</p></li><li><p>How to run Facebook Ads to collect leads</p></li><li><p>How to use “smoke testing” method to see if someone buys your product</p></li><li><p>What is a pre-launch funnel and what stages it has</p></li><li><p>Conversion rates that you can expect </p></li><li><p>How to do media and influencer outreach</p></li><li><p>How to submit your video to viral video publishers</p></li></ul><p>You will also learn and be exposed to best practices when it comes to selecting attractive project images, how to create a title that sells, how to build engaging project video and how to brainstorm ideas for your rewards.</p><p>Finally, the book explains how to launch and manage a Kickstarter campaign, when it’s live:</p><ul><li><p>Why project launch timing is important</p></li><li><p>The steps you need to do during the launch day </p></li><li><p>Prepare to refuse offers</p></li><li><p>Communication with backers (project updates and direct messages)</p></li><li><p>Stretch goals</p></li><li><p>Get traffic from Kickstarter (“Projects we love,” trending, popularity rankings)</p></li><li><p>Last days of your project</p></li><li><p>Wrap-up and action plan </p></li></ul>