Writing Winning Business Proposals, Third Edition

Writing Winning Business Proposals, Third Edition

<p><b>Winning proposals that turn prospects into clients</b> <p>Based on the proposal-writing system used at A.T. Kearney and KPMG Peat Marwick, <i>Writing Winning Business Proposals</i> features proven strategies, along with worksheets and other tools that clearly show clients what they want and will easily seal the deal. <p>Thoroughly updated, the third edition offers general guidelines that apply to all business proposals making this the must-have proposal-writing book to have on hand. <p><i>Writing Winning Business Proposals</i> features:<ul> <li>Winning formula from top consultants proven to work for any proposal <li>Complete step-by-step process, walking you through all the difficulties <li>Up-to-date, user-friendly redesign with new worksheets and charts <li>Updates on fees and collaboration</ul> <p>If you're seeking approval for projects, or want a client to buy, invest or do something, <i>Writing Winning Business Proposals</i> is the reference you need to get you to get them to do what you want.