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Winning the Naming Game When You’re Not First: Smart Strategies for Second Place Brands

Winning the Naming Game When You’re Not First: Smart Strategies for Second Place Brands

Product ID: 204795632 Condition: New

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Product Description

Winning the Naming Game When You’re Not First: Smart Strategies for Second Place Brands

Technical Specifications

Country
USA
Manufacturer
Independently published
Binding
Hardcover
EANs
9798302666260

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