Why Should I Choose You (in Seven Words Or Less)?

Why Should I Choose You (in Seven Words Or Less)?

<p><strong>How to answer the single most important question in business and life</strong></p><p>Why should I choose you? That’s the question every customer asks every single time he buys a car, picks a shampoo, or chooses a distributor, a brokerage house, an animal hospital or a hairbrush. Sometimes the question is spoken out loud; other times it’s subliminal. But the fact is that every product, service or decision is a choice. And often it’s a choice we make within seconds.</p><p>Ian Chamandy and Ken Aber understand just how essential that choice is. Their Toronto-based consulting firm, Blueprint, helps businesses define their specific promise--the one thing that sets them apart from every other organization that does more or less the same thing--in seven words or less.</p><p>Their blueprinting process has produced extraordinary results for organizations big and small, in all sorts of industries, in both the for profit and not-for-profit sectors, including construction firms, marketing/communications consultancies, boutique investment banks, and hospitals.</p><p>Combining combines practical steps with case examples, <em>Why Should I Choose You (in Seven Words or Less)</em> will:</p><ul><li>give you confidence you never had before to lead into a bold new future</li><li>make your employees more innovative and creative</li><li>reveal revenue streams you never knew existed</li><li>give your employees a newfound sense of purpose that motivates them to contribute at a higher level</li><li>and help you sell faster and more easily because you will inspire, rather than try to convince, customers to buy</li></ul></p>