Whatever You Think, Think the Opposite
Product Description
Whatever You Think, Think the Opposite
The inspired follow-up to the international bestseller <i>It€s Not How Good You Are, It€s How Good You Want to Be</i>. <br>  <br> Bursting with ideas, innovations, art, philosophy, science, and brilliantly bad advice from Paul Arden--a cult figure in the worlds of advertising, art, design, and marketing--<i>Whatever You Think, Think the Opposite </i>offers a new way to approach business and life.
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