Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads

Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads

<div id="SUM_display">Your web site is a business—design it like one.<br>Billions of dollars in spending decisions are influenced by web sites. So why aren't businesses laser-focused on designing their sites to maximize their Return on Investment (ROI)?<br> <br>Web design can do more than make a site look good—it can be a powerful strategic weapon that enhances financial returns and creates competitive advantage.<br> <br>It's time to make web sites accountable. It's time to make design decisions based on metrics and business goals. It's time for Web Design for ROI.<br> <br>In this book you'll learn:<br> <ul> <li>Why so many organizations think about web design the wrong way</li> </ul> <ul> <li>How small design changes can have a big impact on your bottom line</li> </ul> <ul> <li>Simple tips  to increase web sales/leads by 10% – 50% (or more)</li> </ul> <ul> <li>Concrete design guidelines for: </li> </ul> <ul> <li>Landing pages</li> <li>Home pages</li> <li>Category pages</li> <li>Detail pages</li> <li>Forms</li> <li>Checkout processes</li> </ul>Packed with helpful examples from a wide variety of sites! </div> <hr align="left" color="#cccccc" noshade="noshade" size="1" width="100%">