Visual Language for Designers: Principles for Creating Graphics that People Understand

Visual Language for Designers: Principles for Creating Graphics that People Understand

<div><p>Within every picture is a hidden language that conveys a message, whether it is intended or not. This language is based on the ways people perceive and process visual information. By understanding visual language as the interface between a graphic and a viewer, designers and illustrators can learn to inform with accuracy and power.</p><p>In a time of unprecedented competition for audience attention and with an increasing demand for complex graphics, <i>Visual Language for Designers</i> explains how to achieve quick and effective communications. This book presents ways to design for the strengths of our innate mental capacities and to compensate for our cognitive limitations.</p><p><i>Visual Language for Designers</i> includes:</p><p>—How to organize graphics for quick perception</p><p>—How to direct the eyes to essential information</p><p>—How to use visual shorthand for efficient communication</p><p>—How to make abstract ideas concrete</p><p>—How to best express visual complexity</p><p>—How to charge a graphic with energy and emotion</p></div>