Velvet Peanut Butter, Crunchy – Detroit’s Classic Since 1937, Smooth & Nostalgic Spread with “Fresh, Pure, Delicious” Label, Made in the USA, Gluten-Free, Perfect for Sandwiches, Baking & Snacking (18 Ounce Jar)
- SIGNATURE CRUNCH & TASTE: Crafted with hearty roasted peanut pieces for a bold, satisfying crunch—Velvet’s classic 1937 recipe delivers nostalgic flavor in every spoonful.
- ICONIC HERITAGE LABEL: Features the beloved trio of freckled cartoon boys with “Fresh,” “Pure,” and “Delicious” proudly displayed on every jar.
- REAL INGREDIENTS, REAL IMPACT: Made in the USA with simple, gluten-free, kosher-certified ingredients—Velvet is committed to giving back to the community, starting with support for organizations like Forgotten Harvest.
- VALUES-DRIVEN & VERSATILE: From eco-friendly operations to quality partnerships, Velvet is perfect for sandwiches, baking, or snacking—rooted in purpose and taste.
- ROOTED IN DETROIT HERITAGE: Established in 1937 by Detroit truck driver Paul Zuckerman, Velvet Peanut Butter began in a garage on 12th Street and quickly became a staple in American households, even supplying U.S. troops during World War II.