VIDEO RULES

VIDEO RULES

Thinking about a holiday gift for an aspiring filmmaker?<br /><br />VIDEO RULES lays out the mechanics, chemistry, art, philosophy, neuroscience, and spirituality that go into shooting professional video.<br /><br />Veteran cameraman and producer Dave Lent distills 40 years of accumulated know-how--shooting <br />news, documentaries, sports, business and entertainment--into a set of six <br />core principles. While Dave rarely met a camera he didn't like, he learned early <br />and often that the power of video--to inform, entertain, and inspire--flows not from the<br />camera, but from the craft. Composition, for example - the fine-tuning of a viewer's perceptions - ain't rocket science; it's brain surgery.<br /><br />Whether you're an aspiring filmmaker, a seasoned professional, or the home/office <br />paparazzi, VIDEO RULES will dramatically shorten your learning curve, showing you how to...<br /><br />COMPOSE IRRESISTIBLE IMAGES<br />HARNESS THE EMOTIONAL FORCE OF AUDIO<br />GET INTERVIEW SUBJECTS TO SPEAK IN COMPLETE SENTENCES<br />PREPARE FOR A WAR ZONE (and live to tell the story)<br />GROW A BULLETPROOF CAREER<br /><br />"This book will make everybody want to shoot." Amy Marash, veteran news and documentary camerawoman