Trademark Valuation: A Tool for Brand Management (The Wiley Finance Series)

Trademark Valuation: A Tool for Brand Management (The Wiley Finance Series)

<b>A practical and useful resource for valuing trademarks</b> <p>The <i>Second Edition</i> of <i>Trademark Valuation</i> is afresh presentation of basic valuation principles, together withimportant recent changes in worldwide financial reportingregulations and an update on the current worldwide legal conditionsand litigation situation as they relate to trademarks.</p><p>A new section discussing issues surrounding valuation ofcounterfeits and the economic effects of trademark counterfeitingis included in this informative <i>Second Edition</i>.</p><ul><li>Considers methods to determine the real value of your trademarkand exploit its full potential</li><li>Offers dozens of case studies that illustrate how to applyvaluation methods and strategies to real-world situations</li><li>Communicates complex legal and financial concepts, terms,principles, and practices in plain English</li><li>Discusses GATT, NAFTA, emerging markets, and otherinternational trademark considerations</li></ul>