Ticket Operations and Sales Management in Sport (Sport Management Library)

Ticket Operations and Sales Management in Sport (Sport Management Library)

• Used Book in Good Condition

In what promises to be one of the most current and comprehensive textbooks on the topic of ticket operations and sales management, James T. Reese and a collection of academicians and practitioners provide insight, practical tips, and first-hand accounts of what it takes to excel in this growing and ever-changing industry. Chapters cover topics such as customer service, sales, pricing, dis­tribution, the secondary ticket market, and new ticketing technology.