This Is Service Design Doing: Applying Service Design Thinking in the Real World

This Is Service Design Doing: Applying Service Design Thinking in the Real World

<div><p>How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually <i>do</i> service design to improve the quality and the interaction between service providers and customers. You€ll learn specific facilitation guidelines on how to run workshops, perform all of the main service design methods, implement concepts in reality, and embed service design successfully in an organization.</p><p>Great customer experience needs a common language across disciplines to break down silos within an organization. This book provides a consistent model for accomplishing this and offers hands-on descriptions of every single step, tool, and method used. You€ll be able to focus on your customers and iteratively improve their experience.</p><p>Move from theory to practice and build sustainable business success.</p></div>