Thinking Points: Communicating Our American Values and Vision

Thinking Points: Communicating Our American Values and Vision

<p>Two years ago George Lakoff published the bestselling <i>Don't Think of an Elephant!</i> Its account of the conservative monopoly on effective framing touched off a national discussion about political language. It also gave rise to a chorus of pleas for more:</p><p>* What is the progressive vision of America; <br>* Why progressive values are America's values; <br>* How frames are necessary to serve the truth; <br>* Why sloganeering alone doesn't work; <br>* How progressives trap themselves and how they can escape those traps; and <br>* How political arguments and narratives can be put together to counter the Right. </p><p><i>Thinking Points</i> satisfies that call with a bold, concise, and systematic explanation of how conservatives think and use languageۥand how progressives can fight back . Lakoff and the Rockridge Institute offer a new understanding of the so-called political center and explain why the most effective way to appeal to those who identify themselves as moderates or conservatives is to remain true to progressive values. </p><p>This book is essential reading for anyone who wants to participate in shaping an America that serves the common good.</p>