The Vest-Pocket MBA: Fourth Edition

The Vest-Pocket MBA: Fourth Edition

<b> The bestselling pocket problem-solver for today's busy executive, now fully revised and updated. </b><p>This bestselling, soup-to-nuts book teaches the techniques and methods used in the country's finest MBA programs. Presented in an accessible question-and-answer format, <i>The Vest-Pocket MBA</i> helps readers quickly pinpoint all the formulas, ratios, and rules of thumb they need to analyze and evaluate nearly any problem.</p><p>This fully revised fourth edition covers many important business concepts and recent developments, including strategic cost management, balanced scoreboard, global competition, business process reengineering, target pricing, e-marketing, and cloud computing. It also features tools for evaluating any company's financial health and scores of tables, graphs, and charts that simplify complex problems.</p><p><i>The Vest-Pocket MBA</i> offers a wealth of indispensible information for the modern decision-maker, from the B-school student to the senior executive.</p>