The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary

The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary

<p><b>WAKE UP AND SMELL THE SUCCESS!</b></p> <p>You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty-all at the same time.</p> <p><i>The Starbucks Experience</i> contains a robust blend of home-brewed ingenuity and people-driven philosophies that have made Starbucks one of the world's "most admired" companies, according to <i>Fortune</i> magazine. With unique access to Starbucks personnel and resources, Joseph Michelli discovered that the success of Starbucks is driven by the people who work there-the "partners"-and the special experience they create for each customer. Michelli reveals how you can follow the Starbucks way to</p> <ul> <li>Reach out to entire communities</li> <li>Listen to individual workers and consumers</li> <li>Seize growth opportunities in every market</li> <li>Custom-design a truly satisfying experience that benefits everyone</li> involved</li> </ul> <p>Filled with real-life insider stories, eye-opening anecdotes, and solid step-by-step strategies, this fascinating book takes you deep inside one of the most talked-about companies in the world today.</p> <p>For anyone who wants to learn from the best-and be the best-<i>The Starbucks Experience</i> is a rich, heady brew of unforgettable user-friendly ideas.</p>