The Practice of Public Relations

The Practice of Public Relations

<P>This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.</P> Pairing Fraser Seitel’s unique, humorous voice with the most up-to-date case studies, interviews, news photos, and other techniques, the <i>Practice of Public Relations</i> is truly an “in-your-face” Public Relations textbook. <br /> <br />The 12th edition continues the theme of giving readers the knowledge and skills they need to know to be successful in today’s world of public relations —including heavy emphasis on social media and ethics.<br />