The Power of Positive Deviance: How Unlikely Innovators Solve the World's Toughest Problems
<div>Think of the toughest problems in your organization or community. What if they'd already been solved and you didn't even know it? <br><BR>In The Power of Positive Deviance, the authors present a counterintuitive new approach to problem-solving. Their advice? Leverage positive deviants--the few individuals in a group who find unique ways to look at, and overcome, seemingly insoluble difficulties. By seeing solutions where others don't, positive deviants spread and sustain needed change.<BR><BR>With vivid, firsthand stories of how positive deviance has alleviated some of the world's toughest problems (malnutrition in Vietnam, staph infections in hospitals), the authors illuminate its core practices, including:<BR><BR>· Mobilizing communities to discover "invisible" solutions in their midst<BR><BR>· Using innovative designs to "act" your way into a new way of thinking instead of thinking your way into a new way of acting<BR><BR>· Confounding the organizational "immune response" seeking to sustain the status quo<BR><BR>Inspiring and insightful, The Power of Positive Deviance unveils a potent new way to tackle the thorniest challenges in your own company and community.<br></div>