The Optimization Edge: Reinventing Decision Making to Maximize All Your Company's Assets

The Optimization Edge: Reinventing Decision Making to Maximize All Your Company's Assets

<span>Steve Sashihara's book offers a groundbreaking approach to decision making. Using the newest advances in mathematics and computer software, companies can fully maximize their assets at every decision point. <i>The Optimization Edge</i> quickly introduces readers to this strategy in clear, nontechnical terms, with examples from the trenches.</span><br><br><span>Based on Steve's extensive experience working with major corporations across the industrial landscape, the book analyzes a variety of companies that are working on the frontier of Optimization. These multi-national organizations employ Optimization--which is also known as Business Analytics, Advanced Analytics and Operations Research--to make time-sensitive, complex decisions that drive up market share and profitability. </span><br><br><span>"For executives who don't have an optimization strategy, this book is a must read," says Jim Goodnight, CEO of SAS. "There's a good chance that the competition already has an active optimization battle plan--and the bottom-line savings to prove it."</span><br><br><i><span>The Optimization Edge </span></i><span>provides real-life examples of Optimization, drawn from some of the most successful corporations--and optimizers--in the world. Top executives share their insights into the tremendous production and profit benefits of Optimization, while telling readers how to avoid pitfalls along the way.<span>  </span></span><br><br><span>The book is written for a nontechnical business audience interested in moving from cut-back management to value creation and from decision making "by ear" to data-driven strategies that combine high-end algorithms with human judgment.</span>