The Medici Effect, With a New Preface and Discussion Guide: What Elephants and Epidemics Can Teach Us About Innovation

The Medici Effect, With a New Preface and Discussion Guide: What Elephants and Epidemics Can Teach Us About Innovation

<p>Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs.</p><p>Frans Johansson's <i>The Medici Effect</i> shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory and offers examples of how we can turn the ideas we discover into path-breaking innovations.</p><p>Clayton M. Christensen, bestselling author of <i>The Innovator's Dilemma</i>, has described <i>The Medici Effect</i> as "one of the most insightful books about managing innovation I have ever read. Its assertion that breakthrough principles of creativity occur at novel intersections is an enduring principle of creativity that should guide innovators in every field."</p><p>Now with a new preface and a discussion guide, and a foreword by Harvard Business School professor Teresa Amabile, <i>The Medici Effect</i> is a timeless classic that will help you reach your innovative peak.</p>