The Marketing Interview: 50 Answers to the Toughest Questions

The Marketing Interview: 50 Answers to the Toughest Questions

<p>In <em>The Marketing Interview</em>, <strong>Lewis C. Lin</strong> gives an industry insider's perspective on how to answer the most common and difficult marketing interview questions. The book will reveal:</p><ul><li>Answers to marketing interview questions</li><li>Frameworks on how to tackle marketing case questions</li><li>Biggest mistakes marketing candidates make at the interview</li><li>Understand what interviewers are looking for, why they’re looking for it, and how to deliver it</li></ul><p>This book is ideal for anyone who is interviewing <strong>any marketing role</strong>, including the most coveted roles in CPG, Tech, and Financial Services:</p><ul><li>CPG: P&G, Clorox, Kraft, Heinz, Nestle, Pepsi, Colgate, S.C. Johnson, Unilever, Reckitt Benckiser, Hershey Foods, Campbell Soup Company</li><li>Tech: Apple, Amazon, Google, Facebook, Microsoft, Uber, Dell, HP, IBM, Cisco, Paypal, Yelp, Airbnb, Pinterest</li><li>Financial Services: American Express, Visa, Citi, HSBC, UBS, Barclays, Santander, Standard Chartered,</li><li><em>And more…</em></li></ul><p>Questions and answers covered in the book include:</p><ul><li>What promotional strategies would you use for a Honey Nut Cheerios campaign?</li><li>Develop a social good campaign for Teavana.</li><li>Should Hidden Valley increase the price of its ranch dressing?</li><li>Kit Kat sales declined year-over-year. Why is that, and what would you do to address it?</li><li>Tell me about a terrible product that's marketed well.</li><li><em>And more...</em></li></ul><p>This new second edition includes chapters on digital marketing including:</p><ul><li>A/B Testing</li><li>Landing Page Testing</li><li>Lead Scoring</li><li><em>And more...</em></li></ul>