The Jobs-to-be-Done Handbook: Practical techniques for improving your application of Jobs-to-be-Done

The Jobs-to-be-Done Handbook: Practical techniques for improving your application of Jobs-to-be-Done

We’ve written this book for the Jobs-to-be-Done student and practitioner who has a basic grasp of JTBD concepts (Forces Diagram, JTBD Timeline, Interview Process) and wants to strengthen their technique and continue to get better results out of their application of Jobs-to-be-Done. <strong>How to Use This Book</strong> The only person who knows what you’ll hire this book for is you (but we have our theories). Consider: <ul> <li>Cramming it to pull out anything you haven’t seen before.</li> <li>Flipping through it a few minutes before you conduct an interview to review the basics.</li> <li>Using it to think through who to interview when starting a project.</li> <li>Handing it to a colleague to quickly bring them up-to-speed on JTBD so they can be your interview partner.</li> </ul> <strong>Not Quite Ready?</strong> There are lots of resources available to help you get caught up on the Jobs-to-be-Done basics. Visit JobstobeDone.org and think about: <ul> <li>Listening to the JTBD Radio podcast (especially the sample interviews). <li>Taking the Online JTBD Course and learning on your own time. <li>Attending a Switch Workshop and getting an immersive one-day crash course in Jobs-to-be-Done.</li> </ul>