The Intuitive Customer: 7 Imperatives For Moving Your Customer Experience to the Next Level
Building on the work of Daniel Kahneman (<EM>Thinking Fast and Slow</EM>), Dan Ariely (<EM>Predictably Irrational</EM>), Shaw and Hamilton provide a new understanding of how people behave, explain what it means for organizations who really want to understand their customers, and show you what to do to create exceptional customer experiences.