The Innovator's Hypothesis: How Cheap Experiments Are Worth More than Good Ideas (MIT Press)

The Innovator's Hypothesis: How Cheap Experiments Are Worth More than Good Ideas (MIT Press)

<DIV>What is the best way for a company to innovate? Advice recommending "innovation vacations" and the luxury of failure may be wonderful for organizations with time to spend and money to waste. <I>The Innovator's Hypothesis</I> addresses the innovation priorities of companies that live in the real world of limits. Michael Schrage advocates a cultural and strategic shift: small teams, collaboratively -- and competitively -- crafting business experiments that make top management sit up and take notice. He introduces the 5x5 framework: giving diverse teams of five people up to five days to come up with portfolios of five business experiments costing no more than $5,000 each and taking no longer than five weeks to run. Successful 5x5s, Schrage shows, make people more effective innovators, and more effective innovators mean more effective innovations.</DIV>