The Innovator's Guide to Growth: Putting Disruptive Innovation to Work

The Innovator's Guide to Growth: Putting Disruptive Innovation to Work

• Used Book in Good Condition

<div>More than a decade ago, Clayton Christensen's breakthrough book <I>The Innovator's Dilemma</I> illustrated how disruptive innovations drive industry transformation and market creation. Christensen's research demonstrated how growth-seeking incumbents must develop the capability to deflect disruptive attacks and seize disruptive opportunities.<BR><BR>In <I>The Innovator's Guide to Growth</I>, Scott Anthony, Mark Johnson, Joseph Sinfield, and Elizabeth Altman take the subject to the next level: implementation. The authors explain how to create this crucial capability for unlocking disruption's transformational power.<br><BR>With a foreword by Christensen, this book provides a set of market-proven tools and approaches to innovation that have been honed through fieldwork with innovative companies like Procter & Gamble, Johnson & Johnson, Pepsi, Intel, Motorola, SAP, and Cisco Systems. The book shows you how to:<BR><BR><B>Follow a market-proven process</B> -- so your company can reliably create blockbuster businesses<BR><B>Create structures, systems, and metrics</B> -- so the disruptive innovations that will power your firm's future growth receive the funding and personnel needed to succeed<BR><B>Create a common language of disruptive innovation</B> -- so managers can reach consensus around counterintuitive courses of action<BR><BR>Incisive and practical, this book helps your company take the steps necessary to benefit from disruption -- instead of being eclipsed by it.</div>