The Gutenberg Galaxy

The Gutenberg Galaxy

<p><em>The Gutenberg Galaxy </em>catapulted Marshall McLuhan to fame as a media theorist and, in time, a new media prognosticator. Fifty years after its initial publication, this landmark text is more significant than ever before. </p><p>Readers will be amazed by McLuhan’s prescience, unmatched by anyone since, predicting as he did the dramatic technological innovations that have fundamentally changed how we communicate. <em>The Gutenberg Galaxy</em> foresaw the networked, compressed ‘global village’ that would emerge in the late-twentieth and twenty-first centuries — despite having been written when black-and-white television was ubiquitous. </p><p> This new edition of <em>The Gutenberg Galaxy</em> celebrates both the centennial of McLuhan’s birth and the fifty-year anniversary of the book’s publication. A new interior design updates <em>The Gutenberg Galaxy</em> for twenty-first-century readers, while honouring the innovative, avant-garde spirit of the original. This edition also includes new introductory essays that illuminate McLuhan’s lasting effect on a variety of scholarly fields and popular culture. </p><p>A must-read for those who inhabit today’s global village, <em>The Gutenberg Galaxy</em> is an indispensable road map for our evolving communication landscape.</p>