The Growth Gears: Using A Market-Based Framework To Drive Business Success

The Growth Gears: Using A Market-Based Framework To Drive Business Success

WHY DO THE BEST RUN COMPANIES<br />OFTEN HAVE THE HARDEST TIME GROWING?<br />Are you running a highly successful company that just doesn’t seem to be growing?<br />You may be so operationally focused that you’ve ignored one of the most important<br />aspects of an expanding business―working from a market-based perspective. In The<br />Growth Gears, Art Saxby and Pete Hayes share their linear method of transforming<br />into a market-focused organization.<br />This book provides a simple framework as well as tools and action steps for identifying<br />and adding these “gears” to give your company a set of repeatable behaviors and<br />processes to fully capitalize on your market potential. Pete and Art bring their years of<br />executive marketing experience, and their years of building a national management<br />consulting firm, to lead you from insight to strategy to execution. In these pages, you<br />will learn how to:<br />• Determine if your business is operationally oriented or market oriented<br />• Identify opportunities for business growth<br />• Understand why marketing execution is sometimes not effective<br />• Assure ongoing market relevance<br />• Increase the returns on your marketing programs<br />Align your organization and your employees behind your market-focused initiatives to<br />lead your organization to new levels of growth!