The Facebook Effect For Lawyers: Advertising For The Digital Age

The Facebook Effect For Lawyers: Advertising For The Digital Age

Using Facebook To Acquire More Clients For Your Firm<br /><br />In most law firms, advertising dollars are squandered on antiquated<br />technologies that are unable to reach the right clients at the<br />right times with speed or precision. Not only is the ROI on print,<br />billboard, and TV advertising dreadfully low, it’s also painfully<br />slow―the equivalent of setting bait and trying to fish in a lake that’s<br />already been cleared.<br />But, under the professional guidance of Jacob Malherbe, law<br />firms across the country are learning how to generate content banks<br />of potential clients using Facebook, a far-less time-consuming and<br />more expansive platform than other means of advertising.<br />In The Facebook Effect for Lawyers: Advertising for the Digital<br />Age, Mr. Malherbe will show you how you can use the emotional<br />appeal and aggregating power of social media to build a digital<br />bridge between your law firm and specific groups of potential<br />clients, generating hundreds of thousands of leads.<br />This book is a step-by-step guide on how to launch Facebook<br />pages, create ads, target them to reach the right people, and then<br />how to convert their responses into client contracts so you can<br />help improve the lives of claimants who need your help, all while<br />improving your firm’s bottom line.