The Digital Marketing Handbook: A Step-By-Step Guide to Creating Websites That Sell

The Digital Marketing Handbook: A Step-By-Step Guide to Creating Websites That Sell

<b>What's Your Website's ROI?</b><br /><br /><br />Written to help marketers—from the Fortune 1000 to small business owners and solopreneurs—turn their websites from cost centers to profit centers, <i>The Digital Marketing Handbook</i> by legendary copywriting pioneer and marketing expert Robert W. Bly teaches you the proven models and processes for generating a steady stream of traffic, conversions, leads, opt-ins, and sales.<br /><br /><br /><br />Whether you are marketing an online-based business, brick-and-mortar store, or a hybrid business, Bly will teach you how to:<br /><ul><br /><li>Integrate a digital marketing plan with traditional marketing outreach efforts</li><br /><li>Maximize open rates, click-through rates, conversions, and sales</li><br /><li>Avoid the most common internet marketing mistakes that cause people to fail online </li><br /><li>Build a large and responsive opt-in email list</li><br /><li>Master Google AdWords, Facebook Advertising, and other traffic-generating tactics</li><br /><li>Drive quality leads to your online and offline storefronts</li><br /><li>Produce brand awareness and generate leads with Snapchat, Instagram, Periscope, Pinterest, and other social media platforms</li><br /><li>Design hub sites, landing pages, and "squeeze pages" guaranteed to bring in leads</li><br /></ul><br />Plus, Bly shares tested direct response methods that can increase your online revenues by 50, 100, and even 200 percent along with an extensive resource section to give your website a competitive edge.